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How To Make $$$$
With Custom Image X-Mark Tokens


 Two Simple Things Are Required To Make Money With Tokens.

1.) Sell Your Customers Tokens They Never Redeem. Give your customers an interest in taking a few tokens home to show their friends or give to their kids. A token with the image of a local folk hero, a local land mark, a holiday scene, or a way-cool hologram will be noticed, and once it is in their pocket and on the way home, it is as likely to return for redemption as those pennies and nickels in your change jar are likely to return to the grocery store.  See pictures below for examples.

2.) Never Give Services For Tokens You Didn't Sell. With at least a half dozen major suppliers selling tokens to arcades, carwashes, casinos, pizza parlors and other establishments, it is no wonder why your token was secure yesterday, but tomorrow you suddenly find you are accepting tokens from that new pizza parlor because they are just like your $1.50 tokens... and word is out that these 25˘ tokens can get you a $1.50 wash at your place. Not using X-Mark Site Secure Tokens can cost you real money, as demonstrated in the example outlined below.


Minted Custom Image Tokens .... That Makes Them Collectable!
 
Most owner/operators pay a little extra to get their name and company logo on their tokens, however, as you might guess, only a few friends and relatives might think such a token is interesting outside of getting a car washed. If making money is more important to you than seeing your logo on your token, the answer is to buy tokens having graphics of a local hero, local landmark, or holiday image that make the token interesting enough to take home and show others, or give to the kids. Each of these tokens that walk away are an 80% profit, or higher, sale for tokens valued at $1 and higher. Everyplace has a few local heroes, such as Daniel Boon, Jeronimo, Cesar Chavez, Martin Luther King,  Sam Huston, Lewis & Clark, etc. There are also no shortage of landmarks, such as a city skyline, national monuments, famous mountains and bridges. And don't forget Labor Day, Memorial Day, the American Flag, Thanksgiving, Santa Clause, Christmas Trees, etc. One of our customers decided to order tokens with the image of Martin Luther King on it instead of his own logo image, and in the matter of a few months needed to purchase over 20,000 additional tokens... and that was a good thing!

 

Hologram Tokens  ....  What Are Your Customers Walking Away With?

Hologram tokens are provide the ultimate attraction for your customers to walk off with a few extra tokens to show friends and give to kids. Once in their pockets and home, they won't be coming back... and that is just fine. When you sell a $1.50 token that cost you 84˘, you've made a 46% profit. For a $2.50 token you've made a 66% profit. Salt them in the hoppers at about a 25% mix with standard tokens and it won't take long before most have walked away. Re-ordering tokens then becomes a good thing because if you buy 10,000 for about 84˘, but customers pay $1.50 for them, you have just made $6,600 dollars. Change the image with each replacement order to keep your customers wondering if there will be a new hologram token to take home this time. There are numerous standard designs available without tooling charges that our distributors or factory sales can show you, or you can commission one with custom graphics of whatever you think is important to you and your customers. This can include special events, celebrities, animals, structures, or whatever you want.


The True Cost Of Token Crossplay Revealed
(And How IDX Site Secure X-Mark Tokens Protect Your Ass-etts)

The following is a situation cost analysis for four car washes from the same city, all of which buy tokens, but from different suppliers. When all of the costs are added up, the true cost of token crossplay is revealed, showing how easy it is to be penny-wise and pound-foolish when buying tokens.

Car Wash A
is sold 10,000 tokens he believes are special sized at 1.125” x 0.059” with a special 260 alloy (70/30 brass) from ABC Mint for $0.114 each. They are dispensed from a bill changer with a value of $1.00 each. Total investment in tokens $1,140.00

Car Wash B wants more security so he buys 10,000 special alloy (unknown metal) tokens that are sized at 1.125” x 0.055” for $0.21 each from HMO Mint. HMO Mint says they will not sell their zip code protected tokens anywhere else within 250 miles. The operator believes he is safe from accepting crossplay tokens. They are dispensed from a bill changer with a value of $1.00 each. Total investment in tokens $2,100.00

Car Wash C wants more security so he buys 10,000 special alloy (unknown metal) tokens that are sized at 1.125” x 0.055” for $0.20 each from XYZ Mint. XYZ Mint now also says they will not sell their zip code protected tokens anywhere else within 250 miles. This operator also believes he is safe from accepting crossplay tokens. They are dispensed from a bill changer with a value of $1.00 each. Total investment in tokens $2,000.00

Car Wash X wants real assurances that he will not accept any other tokens, coded or non-coded, so he purchases 10,000 X-Mark Site Secure optically coded security tokens, 1.125” x 0.055” TSA alloy. He pays $0.24 each. The tokens will be valued at $1.00 and be dispensed from his bill changer. Total investment in tokens $2,400.00

 Which car wash made the smartest purchase and makes the most return on his money?

Let's review the longer term financial impact of their decisions. (See summary table below.)

Car Wash A unfortunately does not know that other car washes from surrounding towns are using the exact token from different mints. So he gets about a 15% cross play or a loss of $1 for each token plus the cost of the wash cycle $0.35. This is not all of his cross play problems as the local casino is also using the same size and alloy tokens in their 2 cent slot machines (yes this has happened). Here he is lucky, because only a few people know, so he only receives another 10% of the unwanted / crossplay 2 cent slot machines tokens.

Car Wash B found that he has a 15% crossplay problem from the combination of Car Wash X and Car Wash C even though HMO Mint’s tokens are zip coded protected. Unfortunately HMO Mint neither has control over what other mints are selling nor where they sell it. Even though Car Wash X uses X-Mark coded tokens, they don't have the coin acceptors to detect it and discriminate by code.

Car Wash C found that he has the same problem as Car Wash B, with a 15% cross play problem between Car Wash X and Car Wash B even though XYZ Mint’s tokens are zip coded protected as well. The reasons for failure of security are the same as for Car Wash B.

Car Wash X has X-Mark Site Secure optically coded security tokens is very happy. Not only is it not accepting any tokens from the other car washes, but it has 15% loss of his $1.00 tokens that are never getting redeemed... because they are being used elsewhere. Car Wash X has the best of both worlds because only IDX can guarantee no crossplay because only IDX has patented technology to make that guarantee a fact, no matter what the other guys are selling.

The True Cost Of Token Crossplay Revealed

  Car Wash A    Car Wash B   Car Wash C   Car Wash X
Total Tokens 10,000 10,000 10,000 10,000
Cost each $0.11 $0.21 $0.20 $0.24
Investment $1,140.00 $2,100.00 $2,200.00 $2,400.00
Cross play cost 25% 15% 15% -15%
Income loss $2,500.00 $1,500.00 $1,500.00 $1,500.00
Cycle Cost 35˘ $1,050.00 $525.00 $525.00 $0.00
 Total Token Cost $4,690.00 $4,125.00 $4,125.00 $900.00
       

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And the most cost effective tokens are...

* Note: Crossplay is the acceptance of unwanted tokens produced by other organizations.